How We Enhanced The Digital Side of this Luxurious Fitness Company
PASSAGE FITNESS CASE STUDY
Passage Fitness Holding is a luxurious fitness club in Morocco. Based in the most prestigious project in Casablanca called ANFA PLACE which operate as a 5 stars fitness club with 180° ocean view and a luxurious outdoor pool as well as three other fitness club locations in major cities in Morocco Like Tétouan and Mohammedia, the company has an award of “Label de Qualité Européen” which is a high quality recognition for gym clubs in Europe.
Passage Fitness Holding approached us to make their web activity back to life. with a need of a complete website that can be a lead generation tool, an event calendar of their gym activities, and an informational site about their other fitness clubs.
PASSAGE FITNESS NEEDS
We delivered a mobile friendly ( Responsive ) Website that can be viewed from any device. with the functionality of social media pages that follow the user’s interaction wherever they go, A Showroom page of the 5 stars gym facility, events calendar, careers page and the following details below:
This campaign is based on three months results. We will later update the final results of the entire 12 months period of the campaign.
High Quality Modern Website design
Blog & News Sections
One Landing Page.
SEO Friendly, Clean codes, Pretty links & Optimization.
Lead Generation tool of their business.
Automatic scheduled back-up.
Event Calendar of all gym activities
Monthly Social Media Management.
ON-PAGE Search Engine Optimization.
Overall site security is at the highest.
Ongoing website maintenance.
Before MoWeb Media
After MoWeb Media
Website was previously not responsive, not interactive to the user, small text and out-dated design, Until MoWeb Media took over…
SOCIAL MEDIA MARKETING & MANAGEMENT
When we took over Passage Fitness’s Social Media pages they’ve only had one Facebook page for the main location, but the real down side was the page was not well managed and needed many user engaging or creative content that make their user come back to their page.
FEW OF OUR STRATEGIES
We did a social media analysis research about their competition and how they are performing and what works best in their market, Then we created an official Instagram page for the brand and a Facebook page for each gym location + a SnapChat account to record snaps of their gym activities, weight lifting, boxing, yoga, stretch session etc.
And we start using a hashtag strategy #PassageFitness by implementing a rich content that can be educational to the club’s customers by posting facts about nutrition, exercices, motivational quotes, fitness memes, those type of content that drive their followers to share those posts.
You can check out Passage Fitness Social Media Pages on the icons below
Our mission was to enhance our website and provide a luxurious presentation online to our customers as we do at our clubs, MoWeb Media provided us a consultation about which path we should go through online, and delivered a nice website that really stand out in the fitness market in Morocco, Plus their social media skills are impressive and we’re really pleased working with them for the long term.
Mr Omar Reffad – National General Manager at Passage Fitness Holding
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